The redesign of the NO.9 Store is a challenging design related to product presentation quality and creative approaches. One of the main concerns is redefining how to display products. In this redefinition, attempting to go beyond just the presentation of products and express their use in a pre-formed arrangement.
In this design, the Showcase in the form of frames with changing color and lighting, expresses a kind of importance and dignity in the presentation of products. The spaces between these frames, like the passe-partout, provide the opportunity to be focused on the products and to be seen. On the other hand, these spaces can be moved and removed as functional panels to display other products.
In addition to paying attention to the quality of products, the quality of interaction with customers has also been reviewed. Glass tables with decorations of product details are places to sit and get longer services. Most of the products are presented in drawers and openings thicknesses, with their own patterns.
All those things are in a linear plan 5 meters wide and 30 meters long with different spatial sequences. These sequences include the main entrance and showcases, live decors for displaying ceramics and sanitary products, decors for displaying faucets, and finally the service and support section.